The Global Matcha Shortage: A Brewing Crisis in 2025
- Pilates Report Editors
- Apr 21
- 2 min read
Updated: 10 minutes ago
The Global Matcha Shortage & How to Source High Quality Matcha During the Shortage
In 2025, matcha enthusiasts worldwide are facing a significant shortage of this vibrant green tea powder. Despite Japan tripling its matcha production from 1,471 tons in 2010 to over 4,176 tons in 2023, supply struggles to meet the surging global demand.
Factors Contributing to the Shortage
Labor-Intensive Production: High-quality matcha requires meticulous cultivation, including shading tea plants before harvest and stone-grinding the leaves. This process is time-consuming and relies on skilled artisans.
Aging Farming Population: Japan's tea farming community is aging, with fewer young farmers entering the industry, leading to labor shortages.
Climate Challenges: Rising temperatures and unpredictable weather patterns have affected tea crop yields, further straining supply.
Increased Global Demand: Matcha's popularity has soared due to its health benefits and social media trends, leading to a 250% increase in sales in some regions.
Implications for Consumers and Businesses
The shortage has led to rising prices and limited availability. Some U.S. businesses are concerned about a 24% tariff on Japanese matcha imports, which could exacerbate the situation. Additionally, the scarcity has opened the market to lower-quality or counterfeit products, raising concerns about authenticity and safety.
Looking Ahead
To address the crisis, Japan's Ministry of Agriculture is providing subsidies to encourage increased production of tencha, the raw material for matcha. However, with only about 6% of Japanese tea converted to matcha, and the challenges mentioned above, the shortage may persist in the near future.
Consumers are advised to purchase matcha from reputable sources and be prepared for potential price increases and limited stock.
How to Source High-Quality Matcha During the Shortage
As supply tightens, it's more important than ever to be discerning when buying matcha. Here are some tips to help you find the real deal:
Check the Origin: Authentic, high-quality matcha is made in Japan or South Korea, particularly in regions like
Uji (Kyoto), Japan
Naoki Matcha from Uji
Shizuoka, Japan
Jeju Island, South Korea.
Osulloc Matcha from Jeju Island, South Korea. I also love this nozzle on the top!
Grade Matters: Culinary grade is fine for baking and smoothies, but for drinking, opt for ceremonial grade—its bright green color and umami flavor are signs of freshness and quality.
Kyoto Dew Ceremonial Grade Matcha
Look for COAs (Certificates of Analysis): Reputable suppliers often provide lab results to confirm purity and safety (free from heavy metals and contaminants).
Akira Matcha is tested for heavy metals, radiation, and other contaminates.
Buy from Trusted Brands: Stick with well-reviewed sellers and avoid suspiciously cheap options.
Rishi Tea & Botanicals is a well known and trusted brand offering many high quality tea offerings.
Pay Attention to Color and Smell: Good matcha is vibrant green, not dull or yellowish. It should smell fresh, grassy, and slightly sweet—not bitter or musty.
Mind the Packaging: Matcha degrades with exposure to light, air, and moisture. Choose products sealed in airtight, opaque containers.
As an Amazon Associate, I earn commission from qualifying purchases
Commentaires